Brand Voice

What is brand tone of voice?

Tone of voice is how your brand is expressed in words. It’s how you speak with your ideal customer. It includes personality, style, and language.

If you’re not consistent with your communication it confuses people. Think night or day difference. Fuzzy or clear.

How does brand tone of voice help?

It can help you…

• Communicate clearly
• Be consistent
• Build trust
• Project confidence
• Differentiate you from your competitors

What is the right brand tone of voice?

Your tone of voice is a quest. Right now it may feel intangible, but that’s where I can help guide you.

We’ll go on an adventure to find your voice! There’s treasure, we just need to hunt for it. Things like…

• Why did you begin your venture?
• Whom do you serve?
• What makes you different from everyone else?
• Why do customers love you? (and not your competitors)

There’s also a side-quest to discern where your real treasure is. It makes you think, and it takes a bit of effort. But it’s worth every step to get there.

When is a good time to develop brand tone of voice?

Maybe you’re planning a rebrand, or a website.

When you start with your copy, it makes things easier. This is especially true if you’re working with a designer / developer.

It helps to have the copy in place before the designer gets to work.

Beyond that, prioritising your brand voice builds consistency and trust with your ideal customer.

What are the next steps?

1. Get in touch with me and ask about brand voice.
2. We’ll discuss your project via email and a brief call to see if we’re a good fit.
3. If we’re a good fit, you pay the 50% deposit and we begin your project.
4. We’ll work together to develop your brand voice.
5. I deliver your brand voice in a word document. You can use it yourself, or we can use it as background for further projects.

Not ready for Brand Voice but want to dip your toes in the water?

Get Clarity With The Clarity Call

Are you stuck?

Not sure what to say?

Written something but haven’t published?

Online visibility is a thing for quiet folk, introverts, and HSP.

Maybe you feel caught in a loop of analysis paralysis.

When it comes to your words, I’m here to help.